Ad Analysis 1. Ad Analysis. Similar to any other advertisement in Sports Illustrated, this ad is meant to appeal to young to 2. Ad Analysis. Their full-page color ad in this month"s Glamour magazine is no different. The use of sex appeal, color, 3. Advertisement Analysis Essay Throughout our lives, we’re constantly coming upon advertisements. As you watch TV, listen to the radio, or scroll up and down on social media you’re more than likely to come upon advertisements that involve athletics. Sports and ads are two things that most likely could be heard or seen How to Write an Ad Analysis Essay Well? The first its part is an ad analysis essay introduction. In this place, this is quite important to claim what your Ad analysis essay body counts as the main part of essays. Any advertised product is meant for a
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Other Articles. Nowadays, there is no way of escaping from all the advertising messages and techniques. CITATION Jan10 l Jansson-Boyd, One of the most used techniques is psychological techniques. For instances, perception, ads analysis essay, emotions, attention, arousal, etc. This essay includes the analysis of two advertisement ads from the perspective of psychological effects. The ad is about ads analysis essay girl whose father is in the military. Verified writer. Task done as described and better, responded to all my questions promptly too!
One of the main psychological effects which was used is the emotional effect. First, physiological needs, after that is safety needs then belongings and love needs, then esteem needs, and, ads analysis essay actualization. The Duracell ad fits in the safety needs as the batteries are basic needs. Moving on to another thing which is how persuasive the ad is, persuasion has some factors that affect the people; the source, and the message and the audience. Starting with the source, the source is similar to a lot of families as mentioned above which one thing that will make the ad persuasive. Another thing is the duration of the ad itself; the ad is almost 2 minutes which will make the consumer finish the ad till the end and see the message or the product behind it.
The target audience is almost everybody as all the people use batteries; from teenagers and their video games to old people and radios and TVs; finally, the message which is that these batteries are as trusting as the close people to us as mentioned above as well. Another thing related to persuasion is the elaboration likelihood model ELMit is a theory that was developed to understand more about persuasion literature CITATION Fat17 l Moghaddam,it suggested that there are two routes to be taken; the first is the central route and the second is the peripheral route. CITATION Mar15 l Hassanein, arousing situations by portions of excitation that are left over from preceding related or unrelated emotion?
arousing situations. Moving on to attention, attention is the contents of the short-term memory and the short-term memory is a system that has a limited capacity for information available for short periods of time CITATION Sid13 l Simon, ads analysis essay, which means that anything that would grab a consumers attention must be a vivid stimuli this means it should stand out from other advertisements by being emotionally concerned, solid and image-provoking and relating to time, space and feelings.
Motivation is the reason people behave in a specific behavior, motivation has a lot of factors; the most common thing is the need to reduce the unlikable condition of certain feelings, this motivates any human being in doing what will fill this void, spreading positive vibes helps in motivating a consumer, something else that helps is brand loyalty; a recent study proved that Duracell is the highest selling batteries in the US which means that a lot of people are loyal to Duracell batteries. There are a lot of theories ads analysis essay explain why people are motivated but the one that fits this ad is the drive reduction ads analysis essay, the drive reduction theory explains why people are motivated to employ in particular behavior CITATION Ken18 l Cherry, which is because of the generation of unpleasant states of arousal which makes people motivated to reduce these feelings this leads to goal-oriented behavior.
The ad would have been better if there was a celebrity in it because they are perceived as being trustworthy. This ad is about a man whose name is Russell Oliver who people sell their jewelry to, ads analysis essay. So the aim of this ad is to let people come to his shop and sell their jewelry to him so he can buy them, ads analysis essay. This ad failed in these because of the absence of psychological effects. CITATION Tei15 l Teixeira, This ad failed in doing was said earlier. For example a consumer might hear very pleasant news which will make them excited and after they watch the video, ads analysis essay, this might result ads analysis essay them liking the advertisement because of the transfer of feelings.
One of the few things that this ad succeeded is capturing the attention of the consumer but in an irritating which results in negative emotions, there are some factors in the role of attention which are the vivid stimuli and the silent stimuli. CITATION Jan10 l Jansson-Boyd, This brings us to the central route and the peripheral route. It encourages using the peripheral route because it is an indirect way of shaping perception and outlooks. CITATION Nug13 l Nugent, In other words, people use this route when they are ads analysis essay encouraged to involve in the lead message. Getting back to Maslow, Maslow has classified the needs into 5 stages and this ad satisfies the safety needs as the other advertisement. It is listed under the safety needs because safety needs include financial security as jewelry is counted as money.
Most of our decisions and actions are based on sustaining or improving our circumstances which are ads analysis essay by the need for safety for us and our loved ones. Lot of techniques should have been used for a better influence, for example bringing a celebrity in the ad as this helps sometimes because people take celebrities as trustworthy or bringing an attractive person as it was found that people tend to please the attractive. Another thing that could have helped the advertisement a little bit more was the use of humor as it was silly enough to make consumers switch of the advertisement. CITATION Jan10 l Jansson-Boyd, Music should have been better and more soothing than what was in the advertisement ass music helps ads analysis essay boosting the power of persuasion and motivation.
The pervious content was examples of things that would have made the ad a lot better, ads analysis essay. To sum up, this ad is infective ad as proven as shown, it failed to attract consumers in the perspective of emotionally and also in being motivational and persuasive. It failed to include theories that could help in improving it and it was not professional as well, ads analysis essay. Drive-Reduction Ads analysis essay and Human Behavior. Retrieved December 02,from Ads analysis essay Mind:. Chowdhry, S. Cleveland: Indiana University Undergraduate Journal of Cognitive Science. Hassanein, M. Impact of Persuasion Processes on Consumer Attitude. Puerto Rico: Twenty-first Americas Conference on Infromation systems. Karell, D.
Is Humor in Advertising Effective? Retrieved December 03,from Point Park University :. Komninos, A. Retrieved December 03,from Interaction Design Foundations :. Moghaddam, F. The SAGE Encyclopedia of Political Behavior. Thousand Oaks: SAGE Publications, Inc. Nugent, P. Retrieved December 03,from Psychology Dictionary:. Shaun Saunders, ads analysis essay, D. Retrieved December 01,from cambridge. Simon, S. Holding Multiple Items in Short Term Memory: A Neural Mechanism. Retrieved December 02,from Plos One:.
Teixeira, ads analysis essay, T. When People Pay Attention to Video Ads ads analysis essay Why. Retrieved December 03,from HBR:. Zillmann, D. Wiley Online Library. Retrieved December 02,from onlinelibrary. This is because, ads analysis essay, with the former […]. These developments […]. Such examples of these techniques […]. This paper is a response to a high school assignment, where the pupils had to write a persuasive essay. The writer has chosen to argue that writing a persuasive essay […]. In the poem Advertisement, by Wislawa Szymborska, the author cleverly employs a variety of literary techniques to help accentuate the irony, enticement, and harm of prescription drugs. The literary techniques […]. Pride and Prejudice is an romantic novel of manners written by Jane Austen.
The novel follows the character development of Elizabeth Bennet, the dynamic protagonist of the book, who […]. Oprah Winfrey helps people through recognition and donations in areas of education, healthcare and advocacy for women and children. They have been most successful with referent power in their accomplishments. The British University in Egypt Duracell Ad Nowadays, there is no way of escaping from all the advertising messages and techniques. Almost every year, huge amounts of money are paid […], ads analysis essay. This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again, ads analysis essay. Get quality help now WriterBelle Verified writer Proficient in: Emotion 4. CITATION Jan10 l Jansson-Boyd, Music should have been better and more soothing than what was in the advertisement ass music helps in boosting the power of persuasion and motivation.
Retrieved December 02,from Verywell Mind: Chowdhry, S. Jansson-Boyd, C, ads analysis essay. Consumer Psychology, ads analysis essay. New York: Maidenhead. Retrieved December 03,ads analysis essay Point Park University : Komninos, A. Retrieved December 03,from Interaction Design Foundations : Moghaddam, F. Retrieved December 03,from Psychology Dictionary: Shaun Saunders, D. org: Simon, S. Retrieved December 02,from Plos One: Teixeira, ads analysis essay, T.
How to analyse an advertisement Part 1
, time: 7:24Advertisement Analysis essay example - blogger.com
In other words, if this were the argument for the Marlboro ad, I would have to show and explain how the ad promises acceptance, strength, and independence. I may do this by explaining the ad’s use of rhetorical appeals throughout the essay. II. A brief description of the ad Overall, this should reflect an objective account of the ad’s features. For example, you might Aug 31, · Essay Example On Nike Advertisement Analysis Thesis Statement – Nike Advertisement Analysis. The Nike Advertisement Analysis of the advertisement for Nike shoes shows how it uses its target audiences’ desires to construct a meaning which is beneficial to its company. Introduction – Nike Advertisement Analysis Jan 21, · How to Write an Ad Analysis Essay Well?Pick the most suitable topic (if the picking was up to you, not to your teacher);Follow the structure;Write from the heart and soul;Use arguments and examples;Do not jump over the words volume;Be precise and do not start writing too much;Try to make your text connected within all of its blogger.comted Reading Time: 6 mins
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